Ivy Caldwell

Ivy Caldwell

Use AI to work smarter, not harder.

I'll show you how to use AI to create content, build digital products and freebies, and create new income opportunities online, without spending hours glued to your computer.

No tech background required. I didn't have one either. I learned as I went, figured out what actually works, and made AI fit into a busy life instead of taking it over.

Get the free resources Join the free community
Ivy Caldwell in a white t-shirt at her desk with a microphone and laptop

What I'm building

HookFlare: you film, Claude edits.

Formerly Reel Studio.

Came here from one of my reels? Yes, Claude edited it, like these two. I'm building a way for you to do the same. It's in beta right now with a small group of testers, and it opens first inside my free community.

“Ivy built a really solid app. Setup is simple, the guides are clear, and the tool gives you the full package.”

Zach, beta tester and my business mentor

“I can't believe how easy this is and how much time I have now. And I'm 72!”

Carla, beta tester

“You have done an extraordinary good job with it”

Christina, beta tester

“So Claude loaded up 11 b-rolls for me with no text on there, which is perfect. Now all I do is I tell Claude, okay, use this b-roll in this text, and then it combines it. I don't even have to throw it in my editor.”

Shawn L., beta tester

“I'm really impressed with the edits. Turned out great!”

Shawn D., beta tester
Get on the waitlist

Build something of your own, without making life more complicated.

Maybe you want to start a digital business. Maybe you're curious about AI but don't know where to begin. Or maybe you've been consuming information for months and still don't know what to actually do.

That's where I come in. I help you simplify digital marketing, use AI to create content and save time, and build practical online skills, without getting buried in complicated strategies or figuring it all out alone.

You don't need to know everything. You just need to know what to do next.

  1. 1

    Pick one free resource

    Start with whatever fits where you are today: commands, hooks, image prompts or a full guide.

    Browse the free resources
  2. 2

    Try it this week

    Use it on one real post, one freebie or one task. Small wins build momentum fast.

    Start with 50 prompts
  3. 3

    Learn alongside us

    Join 2,000+ creators in the free community for the video series, support and what's working right now.

    Join the free community

Put AI to work for your business

You don't need fancy prompts or tech skills. You need to know what to ask for, and how to ask it. Here's what I'll help you do.

Talk to AI the right way

Plain, natural conversation gets better results than complicated prompts. The more you talk to it like a friend or colleague, the better it gets to know you. I'll show you exactly what to say.

Start with 20 ChatGPT commands

Create a week of content in one session

Hooks, scripts and captions, batched around your schedule, without filming every day.

Get the Batch System

Make scroll-stopping images

Turn one photo into ten posts with copy-and-paste prompts.

Get the image prompts

Build freebies people actually want

Guides, checklists and prompt packs that grow your audience, made with AI in an afternoon.

Get the 10 Claude skills

Build your own website, with zero code

I built this one by talking with AI. No coding, no web design background. You can too.

See exactly how I did it

Why learn from me?

AI-generated image of Ivy at a desk with a microphone, laptop and glowing screens
Yes, this one's AI. I made it with ChatGPT.
  1. Early 2026

    I started from zero

    I'm a doctorate-level occupational therapist and certified hand therapist with a full-time job and four kids. I started with no audience, no marketing background and no product. Just AI tools and a commitment to show up every day.

  2. The first 90 days

    The results came fast

    My reels reached 1.3 million views in my first month, 96% of them from people who had never heard of me. I earned my first online commission in under 90 days.

  3. Today

    I teach what I actually do

    AI Creator Academy has grown to 2,000+ members, and I've grown to 16,000+ followers on Instagram and 13,000+ on Facebook. Everything I share is something I use in my own business, not theory.

    This website included. I have zero coding experience and zero web design background. I built it by talking with AI the way I'd talk with a colleague.

The numbers so far

All of this happened after I started in early 2026, while working full time.

1.7M views in 30 days on Instagram
1.4M views on my top reel, with several more over 100K
1M views in 28 days on Facebook
2,000+ members in AI Creator Academy
16,000+ Instagram followers
13,000+ Facebook followers
96% of my reach came from people who didn't follow me yet
Under 90 days to my first online commission
Carla, a 72-year-old AI Creator Academy member, sitting at her desk with her arms crossed
Carla, 72

Carla was my very first member. She's 72, and her reels are hitting 65,000 views.

She followed my step-by-step instructions and built her own website. Then she beta tested HookFlare for me, just by talking to Claude Code like she would a colleague. Here's what we worked on together.

  • Using Sort Feed to study what's working for creators in her space
  • Writing hooks, scripts and captions with AI
  • Rewriting her bio so new visitors know why to follow
  • Setting up her Facebook fan page with AI

“I'm 72, and I honestly didn't think social media was for someone my age. Ivy showed me how to use AI to write my hooks, scripts and captions, fix up my bio, and set up my Facebook page. My very first reel got thousands of views in a week, and now I've had reels reach tens of thousands. Ivy made it simple, and she never made me feel silly for asking questions.”

Carla, 72, AI Creator Academy member

Start with the free stuff

Use AI to create, market and grow faster.

AI Creator Academy

My free Skool community. Start with the 4-part video series, then learn alongside 2,000+ other creators.

Join the free community

The AI Creator Batch System

How I create a full week of content in one session, without filming every day.

Get the guide

10 Best ChatGPT Image Prompts

X-ray scans, exploded views, any decade, restored family photos and more. Copy, paste, post.

Get the prompts

20 Best ChatGPT Commands

One-word commands like SUBTEXT, PREMORTEM and REPURPOSE that get you better answers faster.

Get the commands

5 ChatGPT Prompts to Create Content Faster

The prompts I use to go from blank page to finished post in minutes.

Get the prompts
See all free resources

Turn AI into your competitive advantage.

Join 2,000+ people learning to create content and build income with AI. It's free.

Join the free community